NikeSKIMS, the high-profile partnership between global sportswear brand Nike and Kim Kardashian’s $4 billion shapewear company SKIMS, is set to launch its first activewear collections this Friday, 26 September. The collaboration had originally been scheduled for May but was postponed due to product-related delays.
The debut will be available on both Nike and SKIMS’ websites as well as in select physical stores for each brand. NikeSKIMS will open with three core collections and four seasonal ranges, combining Nike’s reputation for performance wear with SKIMS’ signature body-conscious design.
The introductory offering will feature 58 items, largely in neutral tones, with combinations that allow for over 10,000 possible outfits. The pieces are designed to function for both rigorous training sessions and casual wear.
To mark the launch, the campaign “Bodies at Work” has been released, showcasing an all-star line-up of 50 female athletes. Among those featured are Olympic gymnast Jordan Chiles, French judoka Romane Dicko, Paralympian Beatriz Hatz, snowboarder Chloe Kim, golfer Nelly Korda, sprinter Sha’Carri Richardson, volleyball player Madisen Skinner and tennis legend Serena Williams. Kardashian herself, along with UCLA and USC women’s teams, also appear.
The campaign highlights NikeSKIMS’ stated purpose: to serve women who are reshaping what it means to be an athlete today. According to the brand, the collections are “designed to sculpt and engineered to perform, without compromise.” The line has been built on Nike’s strong ties with athletes and SKIMS’ solutions-focused ethos, aiming to create a new “system of dress” for women.
Jordan Chiles, who appears in the campaign, described the products as a significant innovation. “I’m an athlete, but I love fashion too. It’s important for me to express myself, and I love how wearing NikeSKIMS allows me to do that,” she said. “The NikeSKIMS product is a game-changer. I love the quality, how it moves with me and supports me in all the right areas. I feel sleek, comfortable and completely myself.”
NikeSKIMS said the range is built around seven collections and 58 silhouettes, offering versatility and functionality. The head-to-toe approach includes bras, leggings, seasonal styles and accessories, all made with performance-driven fabrics and flattering cuts. The neutral palette is intended to allow layering and mixing across items, giving women wardrobe options that move seamlessly from training to everyday wear.
Amy Montagne, President at Nike, said the launch represents a key step in the brand’s strategy for women. “NikeSKIMS is a bold evolution in how women experience sport and style — and together with SKIMS, we’re delivering what no other brand can,” she commented. “It’s part of Nike’s broader commitment to her: uncompromising product innovation that moves and celebrates women.”
“NikeSKIMS’ Bodies at Work film celebrates every woman’s strength and power,” she says. “Our mission is clear: to redefine women’s activewear without compromise. This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes — from elite competitors to everyday gym enthusiasts — to move effortlessly and conquer their goals with confidence,” said Kim Kardashian.
The partnership between Nike and SKIMS reflects a shared focus on inclusivity, innovation and cultural relevance. With this launch, the two companies aim to set a new benchmark in the activewear market, bridging the gap between performance and style while targeting a broader audience of women athletes at all levels.
