Outzidr, a rising digital-first fashion brand targeting Gen Z women, has secured INR 270 million (approximately $3.1 million) in a pre-Series A funding round led by RTP Global. The round also saw continued participation from existing backer Stellaris Venture Partners.
Founded in 2024 by Nirmal Jain, Mani Kant Mani, and Justin Mario, the brand officially launched in February 2025 with a sharp focus on trend-driven western wear tailored for Indian women aged 18 to 28. Positioned as a go-to label for those leading dynamic, social lives, Outzidr’s catalogue is curated for occasions such as brunches, concerts, date nights, and college festivals.
Since its market debut, Outzidr claims to have onboarded over 100,000 customers in just five months. It reports retention rates 1.5 times higher than industry averages and has introduced more than 8,000 styles on its platform during this period.
Operating under a rapid test-and-scale model, the brand rolls out up to 2,000 new styles every month, averaging 500 per week, via its direct-to-consumer website and across major fashion marketplaces including Ajio, Myntra, and Nykaa Fashion. The model enables the team to pilot limited batches and quickly scale designs that resonate with its core audience.
With the newly raised capital, the company is set to enter its next growth phase. This includes the launch of its first exclusive offline retail store by March 2026 and scaling of its internal design, operations, and technology divisions.
Outzidr had previously raised INR 300 million in a seed round led by Stellaris Venture Partners, with the backing of a group of strategic angel investors.
