eToro has announced a landmark partnership with Premiership Women’s Rugby, becoming the first-ever official sponsor of both the men’s and women’s Premiership Rugby leagues. The move marks a significant milestone in the fintech company’s broader mission to advance gender equality in both sport and finance through its ongoing ‘Loud Investing’ campaign.
This development builds on eToro’s existing sponsorship of Premiership Men’s Rugby, which began in 2023, and aligns with the company’s growing portfolio of sponsorships that span both male and female sports teams. The Loud Investing campaign is focused on closing the gender investment gap by increasing financial visibility, accessibility, and representation.
“At eToro, we believe investing should be for everyone – not just a select few. Through our Loud Investing campaign, we’re working to challenge long-standing myths, build financial confidence, and shine a light on the role of representation – both in sport and in finance,” said Stephanie Wilks-Wiffen, Director of Marketing at eToro. “Sport brings people together and can change the conversation. By supporting both the men’s and women’s game – and making investing more visible and relatable – we hope to play a small but meaningful role in building a more inclusive future in both sport and finance.”
The partnership with Premiership Women’s Rugby has been welcomed by the organisation’s leadership, signalling a strong alignment of values.
Genevieve Shore, Executive Chair of Premiership Women’s Rugby, said “We are delighted to announce this partnership with eToro. Like us, eToro is committed to challenging the status quo and working towards a more equitable future for women and girls. Together, we’re going to make sure we move the game – and the conversation – forward.”
In addition to rugby, eToro has renewed key sponsorships across several football clubs, extending its reach across both men’s and women’s teams. These include:
- Crystal Palace – Renewal for the 8th consecutive season (2025/26 & 2026/27)
- Everton – Renewal (2025/26 & 2026/27)
- West Ham United – Renewal (2025/26 & 2026/27)
All renewed partnerships cover both male and female teams, underlining eToro’s continued investment in inclusive representation across the sporting landscape.
As part of the Loud Investing campaign, eToro has launched a series of brand activations, workshops, and educational sessions to support financial literacy and confidence among both fans and athletes. One such initiative saw members of the West Ham United Women’s Team take part in a workshop introducing the fundamentals of investing.
Nathan Thompson, Executive Director at West Ham United, welcomed the extended partnership and its shared social mission, “The renewal of our successful partnership with eToro reaffirms our shared commitment to Women’s sport. We are particularly proud to be helping eToro gain vital exposure of their ‘Loud Investing’ campaign. This awareness drive aims to help close the gender investment gap and at the same time make investing open, inclusive and accessible, something that aligns perfectly with our Clubs values.”
With these developments, eToro has firmly established itself as a pioneer in aligning sport sponsorships with its core mission of financial inclusion. By actively supporting both male and female athletes, and offering tools to build financial confidence, eToro is positioning itself not just as a fintech platform but as a champion of positive, structural change in sport and investment culture.
About eToro
eToro is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have 40 million registered users from 75 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we’ve created a collaborative investment community designed to provide you with the tools you need to grow your knowledge and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media centre here for our latest news.
