Australia’s Olympic star Jess Fox has made the bold move to be associated with the ionic beauty legend L’Oreal Paris and will be walking the ramp for their program Walk Your Worth Runway. The program is commemorated to celebrate women’s empowerment and will happen at the Sydney Opera House. The walk features the beauty firm’s well-known tagline “Because You’re Worth It”.
“I’m both excited and nervous. Walking a runway, especially in heels, is definitely outside my comfort zone, but the iconic Sydney Opera House backdrop makes it an unforgettable opportunity. I can’t wait to meet the other incredible women and celebrate being part of this movement,” Fox said.
After Jess Fox’s Paris Olympic performance, she has been in demand and is also under a push to make her a senior Olympic voice in the countdown to the Brisbane 2032 Olympics.
“There was so much build-up to Paris and everything I did over the last three years was geared to perform at my best during those two weeks in July and August. Since then it has been such a blur and a whirlwind of celebrations opportunity, exhaustion, and reflecting on such a huge moment in my career and my life. It was everything I dreamed about and the reality of being home has left me a little overwhelmed with the love and support from everyone. One thing I expected to feel was a lack of motivation for training which is completely normal given what we just did at the Games. So for now training is a bit more relaxed and I’m enjoying paddling and going to the gym without the same intensity as the Games build-up,’’ said Fox.
Along with Jess Fox, the beauty brand has roped in actor Madeleine Madden, entrepreneur and model Riley Hemson, author and television personality Jessica Rowe and Paralympian Ellie Cole.
The last edition of the L’Oreal Paris’s Walk Your Worth Runway featured Kendall Jenner, Eva Longoria, Jane Fonda, and many other celebrities, including Bethenny Frankel, Viola Davis, and Camila Cabello.