Adidas has announced that Candace Parker is now entering a new phase of her career as the president of adidas women’s basketball.
In this role, Parker will be in collaboration with the brand to build a strong platform that empowers the future of women in sports. The WNBA legend will put her experience in the sports to good use and will make the sport accessible and represented and also will break down barriers on a global scale. She steps into this position as she retires from her active sports career. With full support from adidas, Candace Parker will implement innovative strategies and empowering initiatives that will encourage the next generation of women in sports to dream bigger and achieve higher. This collaboration is a culmination of Candace Parker’s 13-year-old association with the brand.
Eric Wise, Global GM at adidas Basketball, states: “We are honored to be a part of Candace’s historic legacy as she transitions from signature athlete to this new leadership role within adidas Basketball. As a true innovator with a profound passion for the game, we are confident that she is a perfect fit to evolve the adidas Women’s Basketball business and catalyze a new era of growth and credibility for the brand.”
“Stepping into this new leadership role is a deeply personal next step in my journey with adidas,” said Candace Parker, President of adidas Women’s Basketball. “From high school to college to playing pro to now, this appointment by adidas symbolizes a shared commitment to making impactful change and setting new benchmarks for the future of women’s sports. It’s not just about products; it’s about fostering a movement focused on innovation, representation, and access.”
Candace Parker is said to improve the brand’s stories, which include all-stars such as Aliyah Boston, Hailey Van Lith, Kahleah Copper, Aaliyah Edwards, Chelsea Gray, Betnijah Laney, Alysha Clark, Nneka Ogwumike, Chiney Ogwumike, and Erica Wheeler, among others. She will also be overseeing the adidas women’s basketball product line.