Endeavor Malaysia has appointed Shan Li as its new Managing Director, bringing a wealth of experience in corporate leadership, entrepreneurship, and strategic growth to the organisation. With a career that spans multiple industries and roles, Shan Li is poised to lead Endeavor Malaysia in its mission to empower high-impact entrepreneurs and contribute to the growth of Malaysia’s entrepreneurial ecosystem.

Shan Li’s background is marked by a blend of financial expertise and entrepreneurial success. A qualified Chartered Accountant, she has over 15 years of experience in banking and finance. However, it was her shift into entrepreneurship that defined her career. She is the founder of Swipeless, a unique platform designed to connect people in real life, and the co-founder of Babydash, one of Malaysia’s leading e-commerce platforms for the mum and baby sector.

In addition to her entrepreneurial ventures, Shan Li is a partner at ScaleUp Malaysia, where she plays a key role in accelerating and investing in promising startups. Her appointment comes at a crucial time for Endeavor Malaysia as the organisation aims to broaden its impact globally.

Speaking about her new role, Shan Li expressed her enthusiasm: “I am excited to be part of this global community of entrepreneurs, which boasts over 2,600 high-impact entrepreneurs who collectively generate US$67 billion (RM299 billion) in annual revenues and have created more than 4.1 million jobs. I am passionate about helping to accelerate the growth of Malaysia’s high-impact entrepreneurs and contributing to the success of the ecosystem.”

Brahmal Vasudevan, chairman of Endeavor Malaysia and CEO of Creador, welcomed Shan Li’s appointment, stating, “We are thrilled to welcome Shan Li as our new managing director. Her extensive experience, particularly in the technology and startup ecosystem, will be invaluable as we continue to support high-growth companies.”

He added, “Shan Li’s strategic insights and commitment to fostering entrepreneurial talent will significantly enhance our impact.”

Under her leadership, Endeavor Malaysia is set to expand its support for entrepreneurs by providing tailored mentorship, access to capital, and opportunities for global networking. Shan Li’s appointment reflects the organisation’s ongoing dedication to equipping high-impact entrepreneurs with the resources and guidance necessary to achieve global success.