Global skincare leader Nivea unveiled its latest initiative in Saudi Arabia, introducing the Luminous630 Even Skin Tone body care range. This new collection is designed to tackle two prevalent skin concerns among women in the region: uneven skin tone and stretch marks.
The Luminous630 range features an oil serum and a cream, both formulated to address these common issues and promote an even skin tone. Nivea’s campaign, themed “Skin is for glowing confidence, Nivea is for skin,” highlights the crucial role that healthy, radiant skin plays in boosting confidence.
In Saudi Arabia, where approximately a quarter of women face challenges related to uneven skin tone and stretch marks, finding effective solutions has been a persistent issue. The Luminous630 line aims to fill this gap, helping women embrace their natural skin with newfound assurance.
Central to this new range is the Luminous630 enzyme, a groundbreaking ingredient developed by Nivea after a decade of research. This patented enzyme is clinically proven to regulate melanin production and substantially reduce dark spots, making it a key component of the Luminous630 Even Skin Tone range.
Alia Lotfy, Head of Marketing at Nivea MENA, shared her enthusiasm for the launch: “We are thrilled to introduce this revolutionary ingredient to women in Saudi Arabia, reflecting our dedication to prioritising people’s needs.”
Lotfy further commented: “The Nivea Body Luminous630 Even Skin Tone range unlocks a world of possibilities by offering comprehensive skincare solutions. We are committed to bringing the latest advancements in skincare science to Saudi Arabia. This launch embodies Nivea’s legacy of care and innovation as a leading global skincare brand, and our unwavering commitment to helping people feel good and confident in their skin.”
With this latest offering, Nivea reinforces its position at the forefront of skincare innovation, addressing regional needs and continuing its global mission to enhance beauty and confidence through effective and advanced skincare solutions.