Mubadala Capital, the asset management subsidiary of Mubadala Investment Company, has revealed a partnership with Bain Capital to purchase a controlling interest in Bugaboo Group, a leading global provider of strollers and high-end children’s consumer products. Bain Capital will maintain a minority share in the company. The completion of the transaction is contingent upon works council consultations and standard regulatory clearances. Specific financial details of the agreement were not disclosed.
Bugaboo, renowned for 25 years for its pioneering designs and top-quality juvenile products, is entering a transformative phase under new ownership by Mubadala Capital. This acquisition signals a fresh chapter for Bugaboo, enabling it to advance its mission of delivering innovative, safety-focused products worldwide. With Mubadala Capital’s support, Bugaboo aims to expand into emerging markets, solidify its role as a leader in the baby products industry, and become the foremost global brand in juvenile products.
Antoun Ghanem, Executive Director and Head of Mubadala Capital’s European Private Equity Team said, “Bugaboo’s unwavering commitment to parents, children and product innovation align seamlessly with our investment philosophy, which is predicated on investing in great companies that are run by even better management teams. We have been waiting for the right opportunity in the juvenile products space to leverage Mubadala Capital’s extensive scale and global network to further elevate Bugaboo to a leading position in the children’s product and services ecosystem.”
Bugaboo CEO Adriaan Thierry said, “Over the last five years, we have almost doubled revenues due to both organic growth and the successful acquisition and integration of complementary brands in the worldwide juvenile products market. With Mubadala Capital’s support, our brand and product design, our teams, and our business partners are poised for the next phase of our growth and development into new markets. Most importantly, this partnership will bring great benefits for our customers – current and future generations of parents and children.”
Nigel Walder, a Partner and Head of Bain Capital’s European Consumer Team stated, “It has been a pleasure working with Adriaan and his team to transform Bugaboo by strengthening its leadership position in premium strollers and also becoming the first global player in the juvenile products sector to achieve B Corp status, gaining international recognition for Bugaboo’s commitment to social and environmental performance. We look forward to partnering with Mubadala Capital and continuing this journey with Bugaboo.”