Moloco, a leading player in operational machine learning (ML) and performance advertising, has announced two key leadership appointments to strengthen its presence in the Asia-Pacific (APAC) region. Nopparat Yokubon has been named Moloco Ads Lead for Southeast Asia (SEA), Australia, and New Zealand (ANZ), while Jason Bagg takes on the role of Commerce Media Lead for Australia and New Zealand.

These appointments signal Moloco’s continued investment in expanding its footprint in APAC, a region where demand for machine learning-driven advertising solutions is rapidly increasing. Both Nopparat and Jason bring a wealth of experience that will be vital to driving Moloco’s growth in this dynamic market.

Nopparat, a veteran in the adtech space with more than 16 years of experience across APAC, will be responsible for overseeing Moloco’s business in Southeast Asia. Her in-depth understanding of the region and her successful track record in scaling digital advertising solutions make her the ideal candidate to lead the company’s growth efforts in this fast-evolving market.

“Southeast Asia represents a pivotal mobile-first market with emerging opportunities in app development, particularly in markets such as Vietnam and Pakistan. As businesses navigate the current economic landscape and seek sustainable growth, our mission is to help them overcome complex challenges in user privacy, AI transparency and ad fraud,” Nopparat said. “We are already seeing a strong traction with financial services, gaming publishers and consumer apps across the region and we are committed to evolving our Machine Learning powered solutions to meet the region’s diverse marketing needs.”

Moloco’s expansion in the region has been building momentum under the leadership of Jay Trinidad, General Manager of Asia Pacific and Head of Strategy. With a focus on meeting the unique demands of local markets, Trinidad has been instrumental in building a team that caters specifically to the needs of the APAC region.

Ikkjin Ahn, Co-Founder and CEO of Moloco, shared, “These strategic appointments underscore our deep commitment to the Asia Pacific region. Nopparat and Jason’s extensive experience and deep understanding of local markets will be invaluable as we continue to deliver innovative, machine learning-powered solutions that empower businesses to navigate and thrive in an evolving digital advertising landscape.”