L’Oréal Paris revealed Bollywood actress Alia Bhatt as its newest international brand representative. Bhatt will continue in a stellar line of the brand’s representatives along with Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and others.
L’Oreal, the French beauty brand, will feature her starting in September 2024 as per the L’Oreal statement. The company described Bhatt as a perfect representation of the L’Oreal Paris which is all about embracing the beauty of women and empowering them while making them believe in the magic that comes with understanding the power within oneself.
L’Oreal Paris Global President Delphine Viguier-Hovasse said, “I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide. Her commitment to care for people and the planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L’Oreal Paris seeks to open up by uplifting women’s worth.”
Alia Bhatt said, “The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L’Oreal Paris to make a positive impact in the beauty industry and champion inclusivity for women.”