Hologic, Inc., a prominent leader in women’s health, has introduced its latest initiative, the “Better is Possible” campaign, aimed at raising awareness about uterine health issues. This campaign is set to debut in major cities like New York, Los Angeles, Atlanta, and Detroit, with a focus on educating women about the daily challenges associated with conditions such as heavy and disruptive periods, pelvic pain, and fibroids.
Abnormal uterine bleeding (AUB), characterized by heavy and disruptive periods, affects over 10 million women in the United States annually. Symptoms include pain, fatigue, prolonged menstrual cycles, and frequent changing of sanitary products. Uterine fibroids, a leading cause of AUB, are experienced by 77% of women during their reproductive years. Despite their prevalence, many women remain unaware of the available treatment options for these common uterine health issues.
Through the “Better is Possible” campaign, Hologic aims to empower women with knowledge about their uterine health and available treatment options, ultimately improving their quality of life. By fostering awareness and education, Hologic strives to support women in making informed decisions about their health and well-being.
The campaign’s online hub, BetterIsPossible.com, offers downloadable resources such as a period symptom assessment, conversation guides, and details on available treatment avenues.
Beyond patient education, Hologic is equipping healthcare professionals with state-of-the-art uterine-care technology, enabling them to devise personalized treatment plans for their patients, encompassing both surgical and surgery-free options.
For further details on the “Better Is Possible” campaign and to access educational materials, visit BetterIsPossible.com.