Hard Rock International has partnered with Coca-Cola to launch the ‘Women Empower’ series as part of its celebrations for International Women’s Month. The campaign officially begins this March and focuses on the achievements of women within the music industry. The collaboration includes a mix of digital storytelling, live performances and charitable giving aimed at improving representation in the arts.
A central part of the project is a collection of micro-documentaries. These films follow six women from different professional backgrounds, including singer Kat Luna and guitar tech Claire Murphy. The series aims to address the fact that women currently make up less than 5% of music and media creators. Other featured professionals include CEO Mayna Nevarez and director Janelle Abraham.
Hard Rock has set an ambitious target of hosting 1,000 live music events across its global venues during the month. These special performances will take place at Hard Rock Cafes, Hotels and Casinos. In tandem with the events, the Hard Rock Heals Foundation is donating $100,000 to the non-profit group Women in Music. This funding is intended to help the organization provide more educational and career opportunities for women.
“Music pulses through every guest experience at Hard Rock so we are happy to pull this thread through in this year’s International Women’s Month celebration with Coca-Cola and lift the curtain on our micro-documentary series spotlighting the women making an impact in the music industry,” said Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International. “While music is our heart, philanthropy is Hard Rock’s soul and we are proud to support nonprofit organization Women in Music’s commitment to advancing equality, visibility and opportunities for women in the musical arts.”
The celebration also extends to the menu. Participating cafes will serve exclusive items such as the Mango Guava Chiller and a Dulce de Leche Brownie. At Hard Rock Hotels, the Sound of Your Stay program will offer curated playlists and vinyl records featuring iconic female artists. Fans can also purchase official International Women’s Month merchandise from the Rock Shop.
Tara Rowland, Customer Marketing Director at The Coca-Cola Company, said: “At Coca-Cola, we believe in the power of music and meaningful partnerships to bring people together and create positive change. Through our collaboration with Hard Rock for International Women’s Month, we’re proud to help spotlight the women who are shaping the future of the music industry—both onstage and behind the scenes—while delivering memorable guest experiences through limited-edition offerings that celebrate creativity, culture and progress.”
Nicole Barsalona, President of Women in Music, added: “Women in Music is proud to partner with Hard Rock Heals to unite our communities around the world in celebration of International Women’s Month. This year’s campaign underscores our shared commitment to championing not only diversity on stage, but also the wide range of roles across the music business—and the women behind the scenes whose work drives our industry forward.”
