FIFA president Gianni Infantino revealed that the organisation is aiming to generate $1 billion in revenue from the Women’s World Cup. The announcement was made on Tuesday at the Saudi Arabia-U.S. Investment Forum 2025 in Riyadh.

The 2023 Women’s World Cup, which took place in Australia and New Zealand, achieved financial balance after bringing in over $570 million in revenue. This success has strengthened FIFA’s ambitions for the game.

“Women’s football and women in football are crucially important,” Infantino said. “It’s growing as well, and exponentially, and we are targeting that as well to have $1 billion revenue just with the Women’s World Cup to reinvest in the women’s game.”

The next Women’s World Cup in 2027 will be hosted by Brazil, making it the first time the tournament will take place in South America. Looking ahead, the United States is expected to host the 2031 edition, which will feature an expanded format with 48 teams, up from the current 32.

Infantino highlighted that football has vast revenue potential beyond Europe. “If the rest of the world, in particular Saudi Arabia or the United States of America, would do just 20% of what Europe does in soccer, we (could reach an amount of over) half a trillion (dollars) or more of GDP impact (with our sport),” he explained.

He also praised Saudi Arabia’s efforts in developing women’s football. “Saudi Arabia, by the way, is doing exceptionally good, as well, by creating a women’s league, a women’s national team. Women’s football is really the only team sport for women that has such a huge audience and impact as well.”