Batiste has announced that two-time Olympic Snowboard Champion Chloe Kim will serve as the brand’s newest global ambassador, marking a significant partnership for the dry shampoo label as it continues to broaden its international reach. The announcement was made in New York on 3 December, confirming Kim’s role in fronting upcoming campaigns aimed at highlighting the brand’s focus on confidence, convenience, and everyday practicality.
Recognised for her fearless athletic achievements and expressive personal style, Kim joins Batiste at a time when the company is looking to strengthen its connection with consumers who want quick, effective haircare solutions. According to the brand, her high-energy training schedule and public profile align closely with the fast, on-the-go benefits Batiste products are known for.
“We’re thrilled to welcome Chloe as our brand ambassador,” said Caitlin Dodd, Director of Brand Management, Batiste. “She is an inspirational athlete, role model and perfectly embodies the Batiste customer. Her confidence and authenticity mirror Batiste’s principles and our mission to help everybody in the Batiste community find their own confidence and authenticity whatever day in their wash routine they are. We couldn’t have asked for a more perfect partner.”
Batiste noted that Kim’s daily demands, from long hours on the mountain to travel and training, make her a long-time user of the product. The brand said this real-life connection reinforces why she is well suited to represent the company in future campaigns. Her image as a champion athlete with a bold personal style mirrors the message Batiste aims to deliver: that feeling prepared and confident can start with simple, time-saving haircare.
“As a long time Batiste user, the partnership is a dream come true” shared Chloe Kim. “I discovered Batiste at my local Target many years ago and it’s my secret weapon staple. Batiste is a game changer especially when I’m deep in training as I need to be strategic with my hair washing days. I’m so proud to kick off this partnership and am excited for our year ahead.”
Batiste dry shampoo has long been positioned as a quick fix for those seeking clean-feeling, refreshed hair without interrupting their day. The brand says its products deliver an instant lift by absorbing excess oil and adding body in just a few sprays. Kim will take part in marketing initiatives across social media, outdoor advertising, live events and wider cultural touchpoints as part of her ambassador role.
About the Batiste™ brand
From its UK heritage in the 1970s to launching in the U.S. in 2015, the BATISTE brand has become a haircare fixture on beauty vanities and in stylist kits around the world. As the #1 Dry Shampoo brand, BATISTE knows that your mindset is everything, and a good mood can start with a great hair day. That’s why the BATISTE brand makes products that provide an instant refresh and simplify your hair routine, freeing you from overthinking (and over washing!), so you can spend more time living your fullest life. The complete line of BATISTE products includes over 20 dry shampoos tailored for specific hair colors, hair needs and fragrance preferences.
Batiste™ is a registered trademark of Church & Dwight Co., Inc.
