Adobe, a leading American multinational computer software company, is set to establish a new regional headquarters in Riyadh by early 2025. This strategic move follows the approval of its license by the Saudi Ministry of Investment, aiming to address the increasing demand for digital customer experiences and creative solutions in the Kingdom and beyond.
With over two decades of operation in Saudi Arabia and the Middle East, Adobe has played a pivotal role in supporting both public and private sector entities like the Saudi Tourism Authority, stc, and Riyadh Air in enhancing document productivity and delivering digital experiences to their clientele. The company has also formed partnerships with digital transformation leaders in the region, including Accenture, AWS, Deloitte Digital, IBM, Microsoft, and PwC Middle East.
In a recent announcement during the annual tech conference LEAP 2024, Adobe revealed a significant partnership with Riyadh Air, Saudi Arabia’s new airline. This collaboration aims to redefine the travel experience by integrating Adobe’s Experience Cloud technologies into the airline’s digital ecosystem. IBM Consulting will act as the lead systems integrator, working alongside Adobe to implement innovative solutions that promise seamless, personalized experiences for Riyadh Air’s guests.
Adobe, known for its digital marketing and media solutions, caters to a wide range of users, including students, creative professionals, small businesses, and large enterprises. The company’s product portfolio includes Adobe Creative Cloud for creativity tools, Adobe Document Cloud for document management, and Adobe Experience Cloud for designing and delivering customer experiences. Additionally, Adobe Express offers a template-based web and mobile app for content creation.
Among Adobe’s renowned programs are Photoshop, Illustrator, Acrobat, InDesign, Audition, and Flash, utilized for various purposes such as website and app development, photo editing and retouching, logo design, social media graphics, and video production.
Established in 1982 by Charles Geschke and John Warnock, Adobe’s headquarters are situated in San Jose, California, holds its position as a global leader in digital experience solutions and creative software.