Adaye, a pioneering FemTech and Gynae Health startup, has launched its line of certified organic, endocrine-safe, and sustainable menstrual care products. Adaye’s introduction aims to provide safer, environmentally friendly alternatives, addressing the critical health concerns faced by women in the region.
The GCC has seen a surge in gynecological health issues, with conditions like Polycystic Ovary Syndrome (PCOS) affecting 18.8% of women—a rate nearly three times higher than in neighboring areas. Additionally, there is a notable prevalence of uterine fibroids and adenomyosis. Adaye’s arrival is timely, offering much-needed products and education to help manage these health challenges.
The company’s product range includes organic pads, tampons, and pantyliners, all of which are free from harmful chemicals like dioxins and lead, which are commonly found in conventional period products. These products are not only safe for users but also environmentally responsible, being both biodegradable and packaged in recyclable, plastic-free materials.
Speaking about the launch, Shereen Abdulla, Founder and CEO of Adaye, shared her personal connection to the mission. “Our mission at Adaye is to break the taboos surrounding menstruation and promote better gynae health,” she said. “After years of battling PCOS, uterine fibroids, and thyroid imbalance, I realized that living clean and toxin-free isn’t just a choice; it’s a necessity. Adaye is my answer to women who deserve safer period care, in addition to a supportive community where open conversations about menstrual health are encouraged.”
Adaye’s FemTech platform offers personalized period care solutions, allowing customers to customize their product subscriptions according to their specific menstrual needs. The platform also provides subscription plans for businesses, supporting menstrual equity in shared spaces like schools, workplaces, and wellness centers.
In addition to its product offerings, Adaye is committed to enhancing period education through digital content, including blogs and podcasts, aimed at normalizing conversations around menstrual health. The company aspires to become a key player in period discourse across the Middle East, making information and resources accessible to all who menstruate.
As the global women’s health market, currently valued at $1 trillion, continues to expand, Adaye is strategically positioned to cater to the growing demand for safe, sustainable menstrual products in the GCC. With increasing concerns about the safety of conventional period products, Adaye’s commitment to health and environmental stewardship offers a much-needed alternative for menstruating individuals in the region.