To empower women entrepreneurs in Abu Dhabi, the Abu Dhabi Businesswomen Council has joined forces with Publicis Groupe Middle East to launch the “Ra’idah” initiative. This pioneering program is designed to accelerate the success of women-led businesses by equipping them with essential skills and tools, particularly in digital and social media marketing.
Basil Kakish, CEO of Publicis Groupe Middle East & Türkiye, underscored the importance of this collaboration: “Through this partnership, we aim to equip women entrepreneurs with the skills, knowledge, and resources necessary to scale their businesses. We are honored to support Abu Dhabi’s vision of fostering entrepreneurship and to work alongside the Abu Dhabi Businesswomen Council in expanding knowledge and unlocking new opportunities for women in business.”
The partnership marks a commitment to driving entrepreneurship in Abu Dhabi, with a focus on providing women entrepreneurs with the resources they need to thrive. Over the course of a year, Ra’idah will support 10 women entrepreneurs, offering them interactive workshops and advanced training sessions. These sessions are tailored to enhance their professional networks and equip them with the knowledge necessary for sustained entrepreneurial success.
