A memorandum of understanding (MoU) was signed by the Abu Dhabi Businesswomen Council, a division of the Abu Dhabi Chamber of Commerce and Industry (ADCCI), and Esaal, a digital platform that offers multi-service merchants an integrated system for electronic receipts. By enhancing the client experience, the agreement seeks to give Council members access to digital services, offers, and exclusive advantages that will advance the growth, success, and sustainability of their initiatives and enterprises.
At the ADCCI offices, in front of several directors and staff members from both sides, the Memorandum of Understanding was signed by Reem AlMusabbah, the founder and CEO of Esaal, and Fatima Helal Al Blooshi, the director of the Abu Dhabi Businesswomen Council.
Fatima Helal Al Blooshi, Director of ADBWC, said, “We’re pleased to announce our partnership with Esaal through a newly signed memorandum of understanding. This collaboration is a stride towards bolstering the local business landscape, particularly in empowering Abu Dhabi’s businesswomen and female entrepreneurs. By leveraging Esaal’s digital platform, which offers innovative and unconventional solutions, we aim to streamline business operations, foster growth, and ensure businesses thrive in an ever-evolving market and technological landscape,”
“The signing of this agreement also aligns with the Council’s commitment to supporting pioneering projects and innovative youth projects led by Emirati businesswomen and female entrepreneurs, fostering an economy that thrives on knowledge and innovation, reinforcing their significant role in shaping and building a future based on knowledge and innovation.” She continued.
Reem AlMusabbah, founder and CEO of Esaal, said: “This collaboration marks a significant milestone for Esaal, as we join forces to empower women entrepreneurs by enhancing their business operations with our innovative digital solutions. Together, we are committed to driving significant impact and fostering growth in the vibrant ecosystem of women-led businesses in Abu Dhabi. We will support this mission by providing tailored workshops that equip these entrepreneurs with the tools they need to succeed in the digital economy”