Private equity firm TSG Consumer has signed a definitive agreement to acquire a majority stake in body care brand Saltair, the companies announced on 30 July 2026.
Founded in 2022 by model and entrepreneur Iskra Lawrence, Saltair formulates body care products combining clinical skincare ingredients with fragrances at accessible price points. Following the completion of the takeover, Lawrence will assume the additional role of Chief Community Advocate, focusing on consumer relations and community initiatives.
The investment aims to accelerate Saltair’s growth across e-commerce channels, retail stockists and future product developments. Financial terms of the agreement were not disclosed, and the deal remains subject to customary closing conditions and regulatory clearances.
Prior to the deal, the business received early backing from investment firm Prelude Growth Partners and brand incubator The Center. Raymond James acted as exclusive financial advisor to Saltair, with legal counsel provided by Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo P.C. alongside Polsinelli P.C. Ropes & Gray LLP served as legal advisor to TSG Consumer.
Iskra Lawrence, Founder at Saltair, said: “We created Saltair to make body care feel more elevated, more joyful, and more personal. That vision has resonated deeply with our community, and we’re so grateful to The Center and Prelude Growth Partners for believing in the brand early and supporting us along the way. I’m excited to see the brand’s impressive growth continue under Saltair’s leadership team, in partnership with TSG.”
Rachel Shelowitz, CEO of Saltair, said: “From day one, this team has built Saltair into one of the most desired names in body care — through product quality, real community loyalty, and a brand people genuinely want to be part of. I couldn’t be prouder of what we’ve accomplished. Partnering with TSG marks the next chapter: they share our ambition and bring the experience to propel this business to new heights. I’m energized by what lies ahead.”
Colin Welch, Managing Director and Head of New York at TSG, said: “Body care is one of the most exciting categories in beauty right now, and Saltair stands out for elevating the everyday routine with effective formulations that have driven real consumer demand and loyalty. We’re excited to bring our resources and longstanding experience scaling beauty brands to support Saltair’s growth in a way that maintains the quality and ethos consumers have come to expect.”
Ben Bennett, Founder and CEO of The Center, said: “Saltair has grown from a bold idea into one of the most exciting names in body care, and that’s a direct result of Iskra and the team’s vision and execution. We’re glad to see the brand move into this next chapter with a partner who can match that ambition.”
Neda Daneshzadeh, Co-Founder and Managing Partner at Prelude Growth Partners, said: “It has been a true privilege to partner with Saltair’s exceptional management team, and to have participated in the tremendous growth and success of this now iconic brand. We look forward to watching the brand continue to scale under TSG’s ownership.”
