Egyptian femtech platform Motherbeing has secured funding as part of Madica’s latest $800,000 investment round aimed at supporting African startups. The company, co-founded by Nour Emam and Yousef Elsamaa, is set to receive up to $200,000 alongside 18 months of dedicated mentorship and business development support through Madica’s investment program.
Motherbeing operates Daleela, a digital health platform designed to empower Arab women with accessible and confidential wellness services. The app offers an AI-powered health assistant that provides expert-approved answers in both Arabic and English, along with medical consultation services for contactless diagnoses and treatments. Educational resources on menstrual health, PCOS, birth control, and nutrition further enhance its offerings.
“When Yousef and I started Motherbeing, our goal was clear: to empower women with knowledge and resources for informed reproductive health decisions, free from societal norms,” said Nour Emam, Co-Founder and President of Motherbeing. “Building this solution has been an incredible journey, and we’re thrilled to have Madica’s support in advancing our mission. We look forward to the program’s invaluable insights, opportunities, and support as we scale and improve health outcomes for women in the region.”
Daleela, available on both iOS and Android, positions itself as a comprehensive health assistant, offering women instant access to doctors in a fast, discreet, and personalized manner. The app enables users to receive medical diagnoses and treatments from licensed doctors within 24 hours for conditions such as infections, birth control needs, fertility concerns, and dermatological issues.
Madica’s backing of Motherbeing marks its expansion into North Africa, with investments also directed towards startups in Tanzania, Tunisia, and Morocco. Each selected company benefits from a structured curriculum, executive coaching, two fully-funded founder immersion trips, and access to Madica’s global investor network, in addition to financial support.
Reflecting on the program’s progress, Emmanuel Adegboye, Head of Madica, noted the growing diversity among the startups they support: “In our first full year of investments, we made six new investments, bringing our total number of backed startups to eight. What’s particularly exciting is that we set out to build a portfolio with at least 50% gender diversity in their leadership teams. We are currently exceeding that goal in addition to a significant portion of our portfolio having female CEOs.”
Madica, affiliated with Flourish Ventures and launched in 2022, focuses on bridging structural gaps in Africa’s startup ecosystem by offering capital, mentorship, and targeted support to founders operating in underserved markets. With a mission to empower impact-driven entrepreneurs, the program continues to drive innovation in regions often overlooked by traditional venture capital.
