L’Oréal Paris has announced appointing Nigerian actress and fashion blogger Temi Otedola as its first-ever African Digital Ambassador. This decision aims to amplify the brand’s reach across the continent, with Otedola set to lead campaigns featuring L’Oréal’s renowned Infallible Makeup Range and collaborate on initiatives focused on empowering women.
Expressing her excitement, Otedola described the role as a “real dream come true,” reminiscing about her childhood fascination with her mother’s L’Oréal lipsticks and mascaras. In an Instagram post, she expressed deep honor in representing not only Nigeria but the entire African continent on a global stage, emphasizing the challenge of keeping this prestigious appointment under wraps for the past six months.
Otedola joins forces with South African actress Thuso Mbedu, who was appointed L’Oréal Paris’s international Brand Ambassador in 2023. Known for her role in the Hollywood hit “The Woman King,” Mbedu serves as the brand’s spokesperson for the Sub-Saharan Africa region, embodying diversity, self-confidence, and a contemporary vision of beauty.
A spokesperson from L’Oréal Paris highlighted Otedola’s multifaceted talents as an actress, entrepreneur, and influential voice in global discussions. They underscored her addition to the esteemed lineup of L’Oréal ambassadors as a testament to celebrating women’s empowerment and mutual support among women.
Otedola’s journey to becoming a digital ambassador for L’Oréal Paris builds upon her successful career as the founder of JTO Fashion, a blog launched in 2014 that covers beauty, fashion, and travel. Her portrayal of Moremi Oluwa in the 2020 Nigerian Netflix drama “Citation” further solidified her influence and presence in the entertainment industry.