Aura Fem Health, a startup dedicated to improving women’s healthcare, has secured a US$200,000 investment from angel investors Amit Kumar, the founder of Knam Foods, and Anil Gupta, the managing partner at AKG Associates.

This funding will allow Aura Fem Health to continue enhancing its services and expand its offerings. The startup focuses on bridging gaps in women’s healthcare by considering not only physical health but also mental and environmental well-being.

A significant part of this investment will be directed towards the launch of an app designed to offer behavioural nudges and foster a sense of community support for users. A test version of the app is scheduled for release in January 2025, with plans to roll out more features thereafter.

Aura Fem Health currently serves users in ten countries, predominantly in the United States and Europe, with a particular focus on women aged 40 to 55.

About Aura Fem Health:

Priyanka Aggarwal is the founder of Aura Fem Health, a platform that creates a safe space where ancient holistic practices blend with modern scientific breakthroughs in women’s health. The company understands the unique challenges women face, having listened to the stories of countless unspoken struggles from women before them. It is from these stories that their mission was born. Aura Fem Health integrates behavioural psychology to create lasting and rewarding shifts in the lives of women.